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BISM1201 – Transforming Business with Information Systems

BISM1201 | 2

Assignment Specification Semester 2, 2024

Individual Completion

This assignment is to be completed individually by each student.

Discussion with peers is encouraged, but the written work you submit must be entirely your

own.

Do not share yours or other assignments (present or past) to help your peers.

Due Date

The assignment is due by FRIDAY 30/08/2024 3:00 PM (Brisbane time).

Late submissions of more than 10 minutes will incur penalties. Please visit Course Profile for

more details about late submission penalties and extensions.

Submission

Download the answer template and complete with your essays in answer to task questions.

Submit through Blackboard, Assessment, IS Theory Assignment, Turnitin link to your

Acceptable formats: Microsoft Word and PDF (Portable Document Format).

File naming format: BISM1201_StudentLastName_StudentID.pdf. For example, if your ID is

41724943 and your last name is Smith, name your file BISM1201_Smith_41724943.pdf.

Multiple submissions are allowed before the due date for Turnitin checks; only the last

submission will be marked.

No hardcopy or email submissions will be accepted.

See Blackboard Assignment Submission Instructions for more information.

See Turnitin Assignment Instructions for more information.

Presentation Format

Follow word length requirements (+/-10%).

Use your answer template with sections named Question 1 and Question 2.

Double-spacing, 12-point font, page numbering, and 2.5 cm margins on all sides.

Proofread for spelling and grammatical errors.

Documents submitted using other templates will not be accepted.

Referencing and Citing

Base theoretical knowledge in your answers and terminologies on course material.

Use your own words for reporting other authors’ views and reference properly. Do not copy

and paste online material and other authors’ work in your document.

Direct quotations should be kept very minimal, in quotation marks, and referenced.

For example, “Nike uses a product differentiation information system strategy because it

allows customers to use its online platform to customise its sneakers. This means that Nike

can use information systems to offer a different value proposition than its competitors (Smith

& Chang, 2010)”.

Provide a real-world example for Question 1, properly referenced using in-text referencing

and included in the reference list. Examples can come from academic journals, industry

journals, online newspapers, organisation websites, magazines etc. The real-world examples

must be referenced according to referencing requirements.

The real-world examples should NOT be from the slides and our textbook, including

following companies: Apple, Microsoft, Nike, UPS, N26, Adidas, Walmart, MacDonalds,

KFC, Disneyland, Spotify, Zara, NBA, Amazon, Aldi, Tesco, Costco, Tesla, Toyota, Uber,

Airbnb, Facebook

BISM1201 – Transforming Business with Information Systems

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If the reference source anonymises the real-world company’s name, then you should look for

the anonymised name in the paper and use that. For example, company’s name in the

reference source is anonymised to ‘Company A’. You should use 'Company A’ from the

original reference source. Please make sure you also cite the reference source.

Use the APA (7th edition) or another approved style as long as you are consistent across the

document.

See Referencing Style Guides.

Academic Integrity

Referencing others' work is a key part of academic integrity.

Please see this link for more information on academic integrity

Your assignment is checked by Turnitin for similarity with other sources.


BISM1201 – Transforming Business with Information Systems

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The Case

Read the following case and the two questions. The questions require you to do basic analysis of the

case. You must base your answers and terminologies on the material covered in the first 4 weeks of

semester, focusing on information systems theory.

Note: Please ensure not to use the companies mentioned in the referencing and citing section above.

Case: EcoTech Manufacturing

Case Overview: EcoTech Manufacturing is a large corporation specializing in the production of

environmentally friendly consumer electronics. Unlike larger, more traditional electronics

companies, EcoTech’s approach emphasizes sustainability and eco-friendly manufacturing,

offering products designed with minimal environmental impact. Clients include some major

retailers and direct consumers, with engagements typically through large-scale orders and

partnerships with sustainability-focused retailers.

Company’s Challenge: During the COVID-19 pandemic in 2021, EcoTech Manufacturing faced

significant challenges due to disruptions in supply chains and a shift in consumer behaviour

towards online shopping. Despite an increasing public interest in sustainable products, EcoTech

struggled to fully capitalize on this trend due to its traditional business model and reliance on in-

person sales pitches and trade shows.

Using Porter’s Five Forces, EcoTech identified competitive pressure from emerging online eco-

friendly electronics brands and larger, established companies. This prompted a re-evaluation of

their growth strategies. Although EcoTech serves a niche market of environmentally conscious

consumers, the growing demand for sustainable electronics presents a significant opportunity for

expansion.

EcoTech’s digital infrastructure, while more advanced than smaller companies, still relies heavily

on outdated systems for scheduling, client communication, supply chain, and inventory

management. They use basic ERP (Enterprise Resource Planning) systems but lack integration

across all business functions. This limited digital adoption has hindered operational efficiency and

scalability. The absence of an advanced Customer Relationship Management (CRM) system means

client interactions and historical data are not optimally managed, leading to gaps in customer

relationship management and business intelligence. Similarly, supply chain interactions and

inventory management for components are partially manual, slowing down production timelines.

EcoTech’s leadership aims to evolve the business to meet current market demands and enhance its

digital capabilities. They recognize the need for more sophisticated and automated processes to

leverage emerging market opportunities in the sustainable electronics sector.

As a business analyst recruited by EcoTech, your task is to advise on the adoption and

implementation of advanced information systems. You will recommend information systems

strategies to help the firm modernize and leverage emerging market opportunities in the sustainable

electronics sector. Additionally, you will help the leadership understand whether to choose a

technology first or define a strategy first and provide justifications for your advice.

Please carefully read your two tasks and use the answer template provided to write your

answers.

BISM1201 – Transforming Business with Information Systems

BISM1201 | 5

Your Two Tasks

Download the Assignment template word document and answer the following questions.

Question 1: Select one of the below information systems strategies and explain how it can help

EcoTech be more competitive (600 words total)

(15 marks).

(i) Low-cost leadership.

(ii) Product differentiation.

(iii) Focus on market niche.

(iv) Either Strengthen customer or Supplier intimacy (Or both).

Note: Provide a real-world example1 for the information systems strategy you identified and show

how it is applicable to the case of EcoTech. Use at least two academic references in your answer.

Question 2: Should management prioritize selecting a specific technology first, or should they focus

on defining their overall strategy before choosing the technology? Explain your reasoning. (200 words

total)

(5 marks).

Note: You do not need to use references in this answer.


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