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日期：2024-07-17 11:37

Week 5 & 6: Assessment 2A + Starting the ideation

(solution) process

DPBS1120 Collaboration and Innovation in Business

Last week recap:

Last week we discussed:

Creative abrasion and individual conflict handling styles

Define the problem using How Might We..?

With the problem definition clarity and framework from last week, this week we will present

Assessment 2A. Then (next week), we will start exploring solutions through ideation and

prototyping.

“The next step of an idea is to make it happen.”

Workshop Learning Objectives

The purpose of the Week 6 workshop is to learn to how to ideate, prioritise,

and prototype solutions for testing/ iterating.

In this workshop, students will apply concepts through:

i. Present your Assessment 2A presentations (Week 5)

ii. Ideate solutions with no fear of failure (quantity over quality)

iii. Prioritise highest value solutions

iv. Prototype the prioritized solutions for testing/ iterating

Relevant to assessment 2B, student groups will produce:

2 prototypes with initial in-classroom feedback, which will be further tested/

iterated in the coming weeks

This week (Week 5): Conclude 1st diamond (problem definition)

Next week (Week 6): Start the 2nd diamond (solution diamond)

Before your classes next week, please join the Official Team Selection

Tool under the Assessment 2A section on Moodle.

Instructions

1. Check your team number in Team Selection Document (where you first wrote your name, class, etc.)

2. Click this Official Team Selection Tool and join your team according to your team number.

Assessment 2A Preparation

Format: 5-6 slides (plus any appendix slides for Q&A) covering this information:

1. Problem context – problem area selected, why and team’s understanding of the problem? (e.g.

Fishbone analysis, 5Ws + 1H, etc.) (2-3 slides)

2. Define the problem (How Might We…) (1 slide) (Insert your HMW Problem here)

3. Reflection on team collaboration (1 slide)

4. Reflection on DD framework as it applied in practice. (1 slide)

Assessment Criteria: Reminder

Knowledge and/or Analysis 6.66% (points 1,2,4) (GROUP)

Teamwork 6.66%: Does the team provide insights into how the team contract can better facilitate the

creative process (points 3) (GROUP)

Communication 6.66%: Student’s communication skills in the presentation (points 1,2,3,4)

(INDIVIDUAL)

Presentation Tips from UNSW

Presenting does not simply mean reading to an audience.

The goal of a strong presenter is to engage their audience and ensure their

communication is effective.

Clear structure and clarity of speech will help support your ideas and your overall

message.

Non-verbal gestures are also necessary as they will assist in catching and

maintaining the audience’s attention.

Be sure to adhere to the time limit and follow any guidelines that have been

outlined prior to the presentation.

Presentation Tips from UNSW

1. Audience – who am I presenting to? 2. Succinct Delivery – how can I get my

point across in a clear and logical way?

Is this a formal or informal

situation?

How can I make sure the

audience can understand my key

idea, and in turn ensure my

message gets across?

Am I engaging the audience and

keeping them interested?

The way you organise your

information – are ideas logically

joined together and developed?

Are my ideas expressed so that the

audience can easily follow my

thinking?

Is my language easy to

understand? Is it too

complicated/niche or too simple?

Presentation Tips from UNSW

3. Presenting Strategies – what tools can I use to make me a better presenter?

Pace, the speed of delivery, can be

varied to create different effects. Try

not to rush through your presentation!

Deliberately emphasise key words

and main points in your presentation to

signal their significance to the

audience.

Pausing in the appropriate place can

be used to focus attention, raise

anticipation or signal a change of

direction.

Project your voice and articulate your

words.

Non-verbal communication - Make eye

contact with your audience to establish a

connection – do not just read directly

from a script.

Try to keep your body language calm,

open, and friendly. Use hand gestures

to help ‘drive home’ important points.

After your presentation – check your HMW

HMW Tips from last week

Be specific with your problem

○ How might we reduce the impacts (which impacts?)

○ How might we improve the aspects of...(which aspects?)

Remember the parameters (and be specific) e.g.

○ Type of place e.g., city or rural

○ Environment e.g., hot or cold climate

Think: you need to invent a solution to this problem! Can you do it?

Remember: innovation can be small and subtle (it doesn’t need to be BIG!)

Keep getting more and more and more and more and more and more SPECIFIC

When your presentation is finished. Make sure you go through your 'How Might We?' Statement to

ensure that it is specific enough and focused enough for your team to begin the ideas (solution

process).

As we go into the solution diamond,

think/brainstorm about the 'type' of

solution you want to develop.

- Product?

- Service?

- New process?

- New Biz model?

- Add value to existing

process/product/service?

Moving into Week 6 = Solution

Innovation is? (Reminder about innovation from Week 1)

Innovation can either be an invention, improvement to existing

product/ service, new application of an existing product/ service.

Innovation does not always involve grand ideas that change the

world and includes incremental changes that can improve business

processes, such as supply chains, and customer experience, or

even adapting to new markets.

The process of innovation typically commences with a creative idea

and culminates in value creation and commercialization.

Tip: Review week 1 lecture & content about innovation.

Some comments about solutions.

Thinking that the government just needs to invest

more money to solve a problem is NOT a solution

in itself.

You should imagine that you are a young group of

students who want to found a new company or

business idea that is solving a problem.

Be open and creative with your ideas but they should

also be feasible.

What kind of startup is your team?

Startups come in all shapes and sizes!

One way of approaching social impact in business is through “social enterprise”.

What is social enterprise?

Social enterprises are organisations that:

are led by economic, social, cultural, or environmental mission

are consistent with a public or community benefit

trade to fulfil their mission

derive a substantial portion of their income from trade

reinvest the majority of their profit/surplus in fulfilling their mission

Barraket, J. 2015, Finding Australia’s Social Enterprise Sector 2015 Interim Report, Working Paper 2015.1,

Centre for Social Performance Swinburne & Social Traders, Melbourne, Australia.

www.unswfounders.com

www.unswfounders.com

Tool application: Ideating with Crazy 8

Think of your HMW (maybe write it again to remind

yourselves)

8 ideas / solutions in 8 minutes

Remember:

- Write, draw, anything is fine

- No judgement

- Be creative

- Not much detail

Tool application: Prototyping

Tool application: Prototyping

Consider the following:

Build something that demonstrates the core value of the solution

Low fidelity with minimum level of detail; avoid the bells and whistles.

Note the assumptions while building the prototype, and the assumptions you need to receive feedback

on while testing

Needs to address the HMW statement… ? Don’t forget it.

Avoid the following:

Getting attached to your prototypes

Prototyping without a purpose

Feeling discouraged by failed prototypes

Seeing prototypes as a waste of time

What is Prototyping?

Some options for prototyping – be creative!

App Wireframe: Low Fidelity

Service prototype: User journey

storyboard

Physical prototype: paper sketch,

draw, post-its, colours

Next Week – Week 6

Transition to 2nd Diamond: Develop from the HMW

Ideating solutions

Prioritizing viable solutions

Prototyping testable solutions

Seeking feedback on prototypes

Iterating prototypes based on feedback

Reminder:

Watch week 5 video: Ideation and Prototyping by Gregory Davis

Refine 'How Might We' statement (after presentation)

Answer any additional discovery questions that may have come up today

After next week...

Flexibility week (week 7) – no lectures or tutorials.

The week after (week 8): Progress further in develop stage of DD:

Engaging with internal and external stakeholders

Build personas for stakeholders

Create a stakeholder engagement strategy for prototype testing

Reminder:

Watch week 8 video: Engaging with Stakeholders, Stuart Gurlay (Macquarie Group) and

Francis Atkins (Givvable)

Complete pre-workshop activities, if any.